UX rules to follow for e-commerce sites
Getting potential customers onto your site through good SEO is one thing, but once they’ve arrived, you’re going to have to do everything you can to convert their visit into a sale. UX, or user experience, is vital when it comes to making sure your visitor’s path to payment is clear and easy to follow. Sites without good user experience design but good SEO will usually see lots of visits, but also a poor conversion rate. To make sure that doesn’t happen to your site, we’ve laid out a few UX rules worth following.
Clear navigation
When it comes to e-commerce websites, there can be hundreds if not thousands of pages depending on how many goods and services you offer. That’s why it’s vitally important to be able to navigate your visitors clearly to a visible spot. You need to make sure all of your navigations have been developed well so that users find it easy to seek out the exact page they’re looking for.
Efficient searching
Some businesses will try and fulfil all the requirements of all their customers on one page. This simply doesn’t work, because every customer is different and will therefore be looking for different products. Instead, businesses should focus on making the search experience as efficient and swift as possible. A good search tool will allow users to get to their desired pages quickly, so it’s essential that your search feature is always performing as it should be. It’s also worth considering additional features such as search suggestions, which will notice certain keywords a visitor may be typing and offer to complete the search for them, as well as bring up products that match the keyword within a search suggestion box.
Uncluttered category pages
UX can be the difference between making a sale or no sale at all once a user is on a category page. It’s vital that all of your category pages are well thought out with tasteful design. It’s recommended that you keep your focus on the products, rather than any deals or sale offers you may be running. Although these are important when it comes to making a sale, they could end up being a distraction on a category page.
If you’d like any advice on how to improve the conversion rate on your e-commerce site through good UX, then please don’t hesitate to get in touch with iprogress today.