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yoast

Guide to using Yoast for SEO

SEO, or Search Engine Optimisation, is a term used to describe any activity that has the purpose of improving a web page's search engine ranking. The importance of this cannot

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How does SEO work?

Chances are, you've heard the buzz about SEO marketing and search engine algorithms, but perhaps you don't really know what that means in practice or how it works. We hope

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3 reasons why designing mobile first could be the best move for your site

More people than ever use the internet to complete their daily tasks; online shopping, banking, research and so on. Over the last 10 years, there has been a real move

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ecommerce

What’s next for eCommerce? 4 factors shaping the future of online shopping:

eCommerce is a dynamic, fast-paced industry which seems to completely transform every few years. Last year, global online sales topped $2.3 trillion dollars, and with more people starting to love

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Why it’s worth investing in SEO for your small business

If you have a website, online store or blog, Search Engine Optimisation or SEO, can help your business become more visible online, increasing organic traffic and resulting in a higher

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email

5 of email marketing’s key benefits for businesses

Marketing is an essential aspect of any business development program, and effective methods of marketing can often be forgotten as technology moves on and they become considered out of date.

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Making your website accessible: what to do (and what not to do)

In web design, accessibility matters. Partly because designing high standards of accessibility into your site will improve your SEO ranking; but mostly because your site is no use to your

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ecommerce

Five things your eCommerce site needs to be a long-term success

When it comes to developing an eCommerce business, it can be difficult to think beyond stock, selling and the best way in which to get your products to your customer.

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analytics

Actionable search engine optimisation tips for all websites

The ways in which customers and businesses interact are changing. Due to the digitalisation of communication, combined with the increasing presence of companies online, more customers are finding new firms

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iprogress ecommerce

3 must-have elements for effective eCommerce web design

Designing a website specifically for ecommerce can be challenging. Your website design needs to display your products well, encourage potential customers to buy and make your existing customers come back,

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