Sales increase fourfold for client
We were approached by a new client looking for a new website and search engine optimisation (SEO). Their previous website had been constructed and managed with Wix. As a platform for a start up company Wix is probably sufficient but to take the client’s website further it needed to be moved onto a platform that was better suited to SEO and eCommerce.
The solution was to create a WordPress website that included the WooCommerce plug in. This would allow them to have a flexible website that could take orders for their products, as well as display their catalogue.
Because the site was developed using WordPress, it is ideally suited to on site search engine optimisation. WordPress comes packaged with tools that allow users to create search engine friendly URLS (PermLinks) as well as allowing users to write optimised titles and headings. We also installed the Yoast plugin that gives us more tools to optimise each page such as keyword density and word count reporting.
Online sales have now grown fourfold due to the improved user journey and SEO methods that iprogress have put into practice.