Culture Liverpool required a website that would be able to manage several sub brands from a single CMS. Each sub brand needed to have its own identity but still work within the framework of the main website.
iprogress were commissioned to create the new Culture Liverpool website on a very tight budget and timescale.
We constructed a site using WordPress as the content management system, and set up sub sections that could be managed via the CMS. Each subsection cn be branded individually with images and colour schemes to match the event being promoted. The system also included the ability to redirect traffic from an old URL to the new sub branded section of the Culture Liverpool website allowing for unique URLs to be used for specific events across the city.
For example, one such sub brand needed to promote the International Mersey River Festival