Over the past couple of weeks we have been riding the roller coaster ride that is Google’s latest algorithm update affectionately know as ‘penguin’. The updates main purpose was to eradicate any website that Google believed was going against its best practice guidelines which can be found here. However Google themselves have had to admit there have been some minor problems with the update where legitimate websites may have been penalised unfairly. A great place to keep up to date with Google’s algorithm updates is Matt Cutts twitter feed.
Right across the search engine optimisation industry people are discussing if this update is a good or bad thing. Ultimately if the end user is receiving the most relevant results for their search it’s got to be a good thing. However in some competitive niches this may not be the case with current results. Since penguins launch on 24th April 2012 the SERPS (search engine result pages) are returning some strange results, these should settle down over the next couple of weeks and begin to offer a more reliable and useful set of results.
We have seen our client’s sites soar and drop since the update and are working flat out to rectify those that have been hit the hardest. From experience those that are hit the hardest during an update come back stronger and rise higher once the dust settles.