Search engine optimisation (SEO) with iprogress
Having spent the past five years in the SEO industry we have been increasing our client’s online visibility through thick and thin. With Google making five hundred changes to its ranking algorithm each year, search engine optimisation (SEO) is an ever changing industry. Ensuring we use the most up-to-date techniques is paramount to our company’s policy of providing a service of the highest quality.
The Google updates referred to as “Panda” and “Penguin” are two of Google’s most dramatic changes in search quality history. These changes provided SEO companies with new challenges which is why we make it a top priority to use the latest methods in order to protect our websites from Google updates.
The iprogress approach to SEO
Understanding a website’s strengths and weaknesses is key to building the foundation upon which a solid SEO strategy can be based upon. Through in-depth analysis we can determine a competent SEO campaign by studying key elements of a website. Studying these elements allows us to identify any areas of improvement and design a tailored approach to your website and its search engine rankings and traffic.
These key elements include;
- Internal linking structure and site architecture
- Depth of content
- Site speed
- Site relevancy
- Optimal keyword targeting
- Optimal search engine friendly crawling, indexing, 301 redirects, 404 pages, sitemap, rss feeds, robot.txt and other important elements
- Compliance with Google’s search quality guidelines
Building your website’s trust and authority
Your website’s trust and authority are measured by the number and quality of the links pointing to it; these links are often referred to as in-bound links. To compete in a highly competitive market it is vital that there are links pointing to your website. A website with a good backlink profile will rank very highly in search engines.
We have been running successful SEO campaigns in Liverpool and nationally for five years and over this period have accrued a vast knowledge of what works in SEO. Our link creation techniques are at the forefront of any SEO campaign and we constantly evolve our techniques to keep up with the ever changing Google algorithms.
Transparent link building
Transparency is a big issue among SEO agencies and their link building techniques. The demands of Google’s anti-spam algorithm and high expectations of clients often create conflict and a lack of transparency for most agencies. We try to avoid this conflict by being as transparent as possible about the techniques we use to achieve great SEO results.
Link building techniques we use but are not limited to;
- Article creation and submission to article directories
- High quality homepage links from related blogs
- Guest blog post links
- Creation of Web 2.0 blogs with related content
- Creation of Squidoo, Hubpages and similar properties
- Submission to website directories
- Links through Social Media sharing
- Blog interaction through commenting
- Link exchanges
- Social bookmarking of new pages
- Related forum links
- RSS feed submission
- Socially bookmarked
- Tiered link building to existing contextual linking properties
Detailed reporting on campaign progress
Our rank checking system records search engine position rankings daily and provides an invaluable insight into the effectiveness of our SEO campaigns. Being able to track rankings daily as well as Google update releases and competitor’s rankings simultaneously provides us with an in-depth view of a website’s position in the current market which in turn gives us the scope to make informed decisions when making changes to a campaign.